Category Archives: Uncategorized

The Importance of Mobile Friendly Websites

by Ciao Bella Marketing on March 19, 2015

It is no secret that the Internet has become integral to success Miami Real Estate Marketing, just as it has for every other industry. But what many do not know is that even the way we use the web is changing rapidly.

Desktops and laptops are rapidly giving way to tablets, smartphones, and other mobile devices. It is increasingly more common to turn to these gadgets for Internet browsing – including for searches of real estate or real estate services.

You might think that your power or attractive website will serve you well on these platforms. In reality, even the most hi-tech website will perform badly on smaller screens if not specially programmed for them. They will be harder to view and navigate, leading potential clients to turn elsewhere for their services.

That is why it is vital to enlist the help of seasoned real estate marketing companies that utilize the latest in Miami Real Estate Marketing Technology. Such companies can create sleek, state-of-the-art websites that perform exceptionally well in every screen and platform, from conventional PCs to the latest smartphones.

Moreover, it is important to find a real estate specialist that can ensure your website functions optimally in a wide range of platforms, namely the Apple iPhone, iPad, Google Android, or Blackberry, as these are the most common. This will better help you maximize your exposure, and with that, your leads.

Finally, look for a marketing consultant with a portfolio of websites that includes mobile platforms. As always, the best way to be sure of a specialist’s credentials is to see evidence of what they can do.

Effective Miami Real Estate Marketing Starts With A Free Consultation

by Ciao Bella Marketing on January 20, 2015

No two realtors are the same in their challenges, needs, and vision, so why should Miami Real Estate Marketing be any different? For the most effective and sustainable solution, you need a company that takes the time to learn what you need.

In short, the best Miami Real Estate Web Design starts with a comprehensive consultation. By hammering out the details of what you need and how best to attain it, your website can be personalized for optimum effectiveness.

Ciao Bella works closely with each and every client to develop a unique, customized plan that will grow their Internet presence – and with it their business – for the long-term. We do not start on any project until we know every detail of what is required. That way, you get only the services you need, within the budget and timetable you set.

Our world-class team of programmers, designers, engineers, and real estate experts works together to deliver comprehensive services that are personalized just for you. Just fill out a simple form here with your contact information, the kind of website you interested in, and any additional comments or questions you may have. We will get back to you right away with a free, no-commitment assessment.

Yes, it really is that easy to get started on your new state-of-the-art website. Ciao Bella’s websites feature the most innovative tools and functions on the market to make you a magnet for precious leads from around the world. Every project we undertake is unique to the client and stands out in numerous way.

From IDX Solutions and RETS Technology that provide live listings on your site, to the responsive tools offered by HTML 5, Ciao Bella has the expertise you need – based on the goals you set – to make your vision for real estate excellence a reality.



Placester and the ‘.realtor’ domain: Is it worth it?

by Ciao Bella Marketing on December 17, 2014

The biggest news in real estate technology the last few weeks has been the introduction of the .realtor domain and the National Association of Realtors’ effort to encourage people to use it by offering low-cost websites to agents. The NAR is subsidizing already-low monthly subscriptions at Placester, meaning pretty much anybody can get a website with basic IDX starting at $5 a month. They’re going to be encouraging members to switch over to .realtor.

But is it worth it? Well, it depends what you want.

The first big question mark is the .realtor domain. It’s part of a larger move by the Internet Corporation for Assigned Names and Numbers to broaden the number of so-called top-level domains, or TLDs, beyond the usual .coms, .nets and .orgs. There’s been a lot of debate about whether it’s a good idea to get in early or wait and see. On the one hand, this could be a coup for the industry, or it could be a major gaffe caused by inevitable confusion when people try to enter “”

As for the Placester sites, there’s no doubt that these amount to a great improvement for many agents and brokers who haven’t upgrade their websites in years. Many professionals certainly stand to gain immensely from an affordable, functional website that looks good. For thousands of Realtors in low-volume markets, going this route makes a lot of sense.

But for higher-volume markets participating in global competition, it may not. In digital marketing, simple features custom formatted by experts in user experience can mean the difference between a high Google rank or a potential client who leaves your site in frustration. Placester has great customer service, but they aren’t a boutique design firm and can’t become a close partner in your marketing strategy. For example, at TREM Group, we boast one of the most powerful IDX solutions in the industry, and it’s part of our suite of custom led-generating products you can’t find anywhere else.

Obviously, we highly recommend it — but maybe not for everybody. If you’re looking to overhaul your website and you’re not sure where to get started, our experts are happy to talk out the pros and cons (no sales pitch!). Just give us a call at 305-705-5000 or write to us at